AN IDEA IS BORN
It started with two Aussie mates having the same argument they always had. Why don’t men look after their skin and hair? You wouldn’t leave any other valuable asset to take their chances with time and the elements. Maybe men just needed a nudge in the right direction? And so Aston James was born. Products that are tough enough to do the job and luxurious enough to make you feel like a king. Dreamed up under the harsh Australian sun, and ready to take on the world.
A GLOBAL COLLABORATION / A GLOBAL OUTLOOK / THINK GLOBAL
We shared the idea with our friend Fabio (yes, that Fabio, the most beautiful man on the planet). Fabio knows a thing or two about the importance of looking and feeling good – after all, he made a career out of it. He shared his frustration at the highly synthetic formulas that have pervaded the market for far too long. It was clear we hit a nerve. Fabio has spent decades trialling skin and hair products from around the globe, and pointed out that some of the best raw ingredients come from Australia – natural extracts from native plants that are highly prized for their regenerative properties but difficult to come by and therefore expensive in the international market. Listening to Fabio’s passion, insights and experience, it was obvious he should be at the helm of Aston James.
“I have been fortunate to work with some of the world’s best brands in my career but nothing compares to Aston James,” Fabio said. “The end product is something so beautiful, I pinch myself at how privileged I am to be a part of it – giving people all around the world the opportunity to experience luxury hair, beauty and skin care … the way it should be.”
THE PERFECT FORMULA
We’re perfectionists, so this range was years in the making. We wanted nothing but the highest quality ingredients and most exotic extracts to keep men looking their best every day. Together with a team of experts stretching around the globe, we developed a range of scientifically-formulated sustainable products, carefully crafted to achieve striking results.
As well as being effective, our products had to be stylish so you would be proud to have them on display. Dressed in sleek jet black, the Aston James range evokes excitement and sophistication and will make a statement in your bathroom, gym bag or on the road.
KEEPING IT NATURAL
With natural extracts including hydrating desert lime, antioxidant rich Kakadu plum, kangaroo paw to speed up the skin renewal process and anti-aging snake vine extract, Aston James products harness the power of nature to protect and preserve your natural assets. All elements have been carefully considered to ensure they support a range of skin types. Aston James products are not tested on animals and no synthetic ingredients have been used.
Our ingredients are sourced from nature and we believe it is our responsibility to give back, so for every 50 products sold we plant a tree that reflects an ingredient used in our range. We are committed to moving away from plastic packaging and inspiring others in the beauty industry to do the same. Our current packaging is made from recycled glass and we are constantly exploring further solutions and alternatives.
With committed experts from across the globe, and a little help from nature, we have created something both tough and beautiful that will help men look and feel good and ready to take on the world.
Aston James is not just another brand, it’s a dynasty.